Using Color Photography to Tell a More Complete Story

a bright orange detail photo of a Lamborghini with a neon green rear wing illustrates the importance of color photography

What is color photography, really?

As I always say…

“Color Photography isn’t about taking photos IN color, it’s about taking photos OF color.”

How does color contribute to the story that I’m telling? When does it add information? When does it distract from the subject? When is color the subject itself? These are things I’m considering when I’m photographing.

When photographing the 2024 Carmel Artomobilia (an annual car show in my town), color is a major part of the story. The people who visit and participate in these shows like to drive and see exciting cars. So that means color is front & center in this story.

The rear hood of a Ford GT that covers its engine is open and the window frames the surrounding scene
The rear hood of a Ford GT that covers its engine is open and the window frames the surrounding scene, but this time it's a film photo
A person in a pink jersey photographs a bright yellow Lotus. Carmel Artomobilia 2024

Color as the Subject

These photos of Artomobilia are a part of my upcoming video where I try film for the first time in 20 years. And because I was using color film, I really wanted to focus on utilizing all the bright colors around me.

I also photographed on digital but still focusing on the colors to see how they differentiated from the film stocks I used (mostly Kodak Portra 160, but a few are CineStill 800T)

A row of brightly-colored Porsches at Carmel Artomobilia 2024

A lot of what I do when I want color to be a major factor is to find colors that I like and then hang out in that spot for a bit to see what happens around them. Ideally I’m looking for a moment between people. Sometimes interesting light or shadows form the right “moment.”

A good color palette in a photo is not circumstance. I keep an eye out for when complementing colors converge in a scene. I also find colors in good light where they really pop.

A row of Lotus cars at Carmel Artomobilia 2024 color photography

Sometimes it’s about limiting colors of the scene overall to help a specific color stand out. For example, when photographed against the neutral gray background of the street, the pink color of the car below is the main thing you notice.

I’ve been doing this long enough that I don’t have to actively think about color. Recognizing and incorporating good color into a photo has become instinctual over time.

Related Posts

Thanks for reading! For more brightly colored cars, check out my other auto-related posts!

Author: Zach Dobson

Zach Dobson is a documentary and commercial photographer based in Indianapolis. He holds a degree in journalism from Indiana University with a concentration in photography. Since starting his business in 2006, Zach has focused on documenting people’s lives and businesses in action. Zach’s client list includes the Indiana Pacers, Coca-Cola, the AARP, ZipCar, Indiana University, Visit Bloomington, Hamilton County Tourism, Land O’Lakes, RIOT LA Comedy Festival, Indianapolis Public Schools, Indiana High School Athletic Association. Zach is a Professional Member of the American Society of Media Photographers [ASMP]. He resides in Carmel, Ind. with his wife and business partner, Courtney, and their five children.

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