Getting The Most Out Of Event Photography

Photos of conferences could easily become monotonous if they’re primarily focused on people talking on a stage.  As a business, you can create more interest and engagement with your brand by following this advice on the type of photography you can create from your events and conferences.  To illustrate my points, images center around one day of an event I did in Washington DC.

Images should capture unique perspectives and elements that give a sense of time and place.  Giving life, energy, and movement to images draws readers/viewers into your content, whether in print or online. There are typically great interactions before, between and after events.  Taking photos like this that can live past the specific event makes your marketing dollar go further as well. 

Photos with the title of the event that’s not simply a straight-on shot of a sign can work well as a title page highlighting the event in an annual report, or a cover photo for a web gallery.  These types of images can also stand alone on social media to draw people into a post to get more information.

These types of images can be beneficial for multiple reasons: The negative space can be used for graphic elements in design. An image that can be cropped into a strong horizontal is useful for web & social media banners. Photos that don’t highlight a particular person or event can be used to promote many types of future events.

This photo combines a number of elements that make an image both visually interesting and helpful to an organization:  the business name, strong lighting, personal interactions, negative space to allow for cropping or text overlay.

Watching for speakers outside of their time on stage gives additional opportunities to highlight featured speakers in a different background.  It’s also a great way to show VIPs interacting with each other and with conference-goers.  This photo features International Monetary Fund Managing Director Christine Lagarde (left) and Federal Reserve Chair Janet Yellen.  

While it is important to have a few tight, clear shots of speakers, it’s also helpful to step back and have a wider view of the room.  Being able to see the size of the crowd and the presence of media can illustrate the influence and reach of your events.

The bottom line is that there’s no reason marketing photos from events can’t have both content and an artistic aesthetic to them.  If photos aren’t drawing the viewer in and creating engagement with your brand, then they’re just filler.  Don’t settle for less!

Washington D.C. – Conference

At the beginning of May, I was brought on to photograph Finance & Society, an economic conference in Washington D.C. produced by The Institute for New Economic Thinking.  A dinner on May 5th at the National Museum of Women in the Arts featured a keynote by US Senator Elizabeth Warren, (D-MA).

The following day, the conference was held at the International Monetary Fund HQ2, featuring Janet Yellen (Chair of the Board of Governors, Federal Reserve System), Christine Lagarde (Managing Director, IMF), Sarah Bloom Raskin (Deputy Treasury Secretary) and other prominent figures in economics.

I always appreciate an opportunity to document people at the top of their field.  Whether it’s economics, sports, comedy, government, the area of specialty isn’t important.  A person’s knowledge and expertise is apparent in the confidence they show in their actions and words.  I enjoy working to translate that to the still image.

To learn more about the event, or watch videos of the presentations, click here.

Here is a selection of my favorite images from the events…